Month: October 2011

Your Content Marketing Core Matters

Content Marketing for Baltimore, Maryland and beyond – Part II of a Six Part Series Businesses around the globe know content marketing brings traffic, leads, and conversions. From social media to webinars there are a multitude of content marketing assets. Yet, each and every content marketing strategy must begin – and end – with your website. When constructed using a solid content marketing strategy most websites make a a bold appearance in organic search.  Below I share what constitutes an effective content marketing core. Creation of a Fierce Digital Contender Google looks for relevant, original, optimized content and solid...

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Content Marketing: What it is and Why it Works

Content Marketing for PA and MD businesses – Part I of a Six Part Series. A marketing and PR phenomenon has exploded online and its name is content marketing. Businesses of all sizes know content marketing brings active participants more traffic, leads, and conversions.  Data shows the more content you have, whether it be website pages, blog articles, or landing pages, the better your results. Please define content marketing. Wikepedia’s definition is on target, “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and...

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