Corporate Content Marketing for Best in Class Results

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part six of my six part content marketing series, I answer these questions and more. Why is corporate content marketing so popular?  Great content ranks well in search and a good search ranking leads to more traffic, leads, and conversions. Google’s Panda update in 2011...

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