The New Google Smackdown: Bye Bye Over-Optimized Websites

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized site? 1. An over optimized site has too may keywords says Matt Cutts, head of the webspam team at Google. For example, let’s say your company wants to market to Lancaster, New Oxford, Abbottstown, Hanover, Gettysburg, York, Harrisburg, and Camp Hill Pennsylvania. Well, that’s...

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