Connect with Catherine Lockey

Social media platforms are a wonderful way to make new friends, generate new business, and stay connected to loved ones.   Each platform has its own culture and preferred modes of communication.  Of course, as C.E.O. of oz 2 designs and  blogger for The Creative Marketing Channel, I often leverage social media to tactfully market my company and the companies of my clients.  Here is a list of some of my favorite social media networking sites and a quick blurb about each platform’s culture. The Creative Marketing Channel – The Creative Marketing Channel is my blog and my preferred social media...

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Stand Out with Social, Search, and Content!

SEO for Lancaster, PA and beyond. “To stand out you need to be wherever those customers are looking and that means social, that means search, that means word of mouth.” – Lee Odden, CEO of TopRank Online Marketing A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training, alerted me to a fantastic video interview with Lee Odden, CEO of TopRank Online Marketing. When it comes to search, social, and content, Lee Odden is the one of the best so I had to click, watch and listen.  Here are a few of my favorite takeaways from this...

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The New Google Smackdown: Bye Bye Over-Optimized Websites

SEO for Central PA and beyond. Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized site? 1. An over optimized site has too may keywords says Matt Cutts, head of the webspam team at Google. For example, let’s say your company wants to market to Lancaster, New Oxford, Abbottstown, Hanover, Gettysburg, York, Harrisburg, and Camp Hill Pennsylvania. Well, that’s...

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Simple SEO for Small Businesses

SEO for PA, MD and beyond @oz2designs in East Berlin, PA Sharks circle when food is nearby and small businesses who vaguely grasp SEO are good food.  Perhaps your business has received a call like this, “Hi this is James Walker, data service provider for Google, Yahoo, and Bing.  Hey listen wanted to give you guys a call, we’ve got a really good opportunity there in your marketplace, uh, we’ve got openings on the first page of the search engines specifically for your your industry, um so when you get in, give me a call … Essentially what this...

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Corporate Content Marketing for Best in Class Results

Best in class companies utilize content marketing for brand awareness, customer acquisition, lead generation, and customer retention. It’s no surprise more than 60% of ALL companies plan to substantially increase their content marketing efforts in 2012.  Why is content marketing so popular? What content marketing tactics do best in class companies employ? Here, in part six of my six part content marketing series, I answer these questions and more. Why is corporate content marketing so popular?  Great content ranks well in search and a good search ranking leads to more traffic, leads, and conversions. Google’s Panda update in 2011...

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