I pronounce you FREE – free to update and add to your website anytime using a content management system! Wondering if a content management system (CMS) is right for your business? Then a quick review of the information here will allow you to make an educated decision.
The wrong CMS can hinder your marketing.
Some content management systems are overloaded with code (known as code bloat) causing slower load time. Most are not URL friendly and must be expertly upgraded in order for your URL to be indexed by the search engines. Take care and choose a quality marketing company to program and design your CMS so your site shows up well in search.
You will need some training – especially if you have limited technical skills.
Not everyone is technology savvy and, even if you are one of these people, plan ahead and be sure your marketing company includes 2 – 5 hours of training with your CMS package. Remember to take notes – you’re going to need them. Content management systems are more complicated than Facebook and Twitter.
Content management systems can be glitchy.
They are, after all, software. Have you ever dealt with software that didn’t follow your command? Content management systems aren’t exempt from glitchy moments and sometimes act as if they have a mind of their own!
Your costs will be higher.
This is because all CMS’s have a database. A CMS site takes more time to design and code hence the higher price. In addition, depending on how much information you plan to store in your database, your hosting cost may be higher as well.
Interest generating design is even harder to find.
I see it all the time. Many CMS designs don’t stand apart. Yet, it’s of utmost importance your design stand apart and generate interest. Pre-programmed constraints combined with a lack of artistic ability and effort are the culprits. The reason for this: Programming is a bottom up cognitive skill. Art is a top down skill. In order to market effectively, you need a marketing company which has both and knows how to use them in tandem. Qualify your marketing company before you buy.
Whether you have a CMS or not, leveraging the web means a commitment to content creation.
And a commitment to content creation takes time. Gone forever are the days when you could effectively market with a brochure style website. From this day forward, if you want to legitimately compete, you and your team must put time into content creation which means you must drill down and create pages for every unique service or product you provide. To retain a dynamic, competitive position on the web, new pages should be added every month.
Whoever creates your content must understand SEO.
And it can’t be a general knowledge of SEO either. Search engine optimization is just as creative and complicated as content creation and should be done in concert with it. Whoever handles your content creation must know how to do keyword research and market to the long tail. In addition, many CMS’s come with built in SEO features which, when used correctly, boost your organic search rank.
“Don’t open your eyes you won’t like what you see
the blind have been blessed with security
don’t open your eyes take it from me
i have found
you can find
happiness in a content management system.”
— Oz2 Art Director Rick Brady’s adaptation to “Happiness in Slavery” by Nine Inch Nails.