SEO for Central PA and beyond.

Danny Sullivan, editor and chief of Search Engine Land broke the story first.  Any day now Google will release a focused new algorithm update whose sole purpose is to seek out and penalize over optimized websites. Should you be wary of Google’s impending update? What exactly is an over-optimized site?

1. An over optimized site has too may keywords says Matt Cutts, head of the webspam team at Google. For example, let’s say your company wants to market to Lancaster, New Oxford, Abbottstown, Hanover, Gettysburg, York, Harrisburg, and Camp Hill Pennsylvania. Well, that’s a mighty long list of keywords. An outdated or uneducated web designer or SEO company will litter a list like this throughout your site – in your meta data (the hidden area only search engines read), behind your photos, in your header and footer, and throughout your content. Cutts says these websites will get the smackdown.

2. An over optimized site has exchanged too many links, according to Cutts. Did your website or SEO company participate in a link exchange program on your behalf? If you’re not sure, you’d better find out. Very soon, websites with an overabundance of backlinks acquired from link exchange sources will feel the pain.

According to Cutts, one of the best things you can do is remove low quality content (like long keyword lists) from your site and replace it with compelling, useful content which answers visitor questions and inspires visitor actions. If a user finds the answer to his/her search question on a website, he/she will not bounce out, return to search, and click further search results. Instead, he/she will stick around, showing Google this website answered a query with useful content. The result: This visitor is happy. Sullivan reminds us, “You have to think beyond signals that are just SEO: They (search engines) are extracting sentiment now. ” In other words, it matters whether visitors are happy or annoyed. Social sharing, leaving a comment, spending time, signing up, and visiting more than one page are all indicators of visitor happiness.

If you’re concerned about Google’s upcoming algorithm change, email me at CatLockey@gmail.com. I’ll look over your website content and code (for free) and let you know if I see any keyword stuffing, weak content, or other visitor deterrents.

To learn more about the difference between low quality content vs. compelling, useful content, check out these posts:

Your Content Marketing Core Matters

Six Content Marketing Myths – Digital Marketing Wisdom for Businesses

6 SEO Ripoff Dead GiveAways: Don’t let that Marketer Make a Clown out of You

Corporate Content Marketing for Best in Class Results

Content Marketing: What it is and Why it Works

The Creative Marketing Channel belongs to oz 2 designs LLC – a small, flexible, full service digital marketing agency.  Connect with us on YouTubeLinkedinTwitterGoogle+and Facebook or call us at 717-586-8386. Email us at cl@oz2designs.com. Catherine Lockey oz2designs @oz2designs